Advantage Smollan Ltd
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Advantage Smollan Ltd - overview
Established
2015
Location
-, -, UK
Primary Industry
Marketing/Advertising
About
Advantage Smollan Ltd is a UK-based company specializing in intelligent commerce solutions that enhance sales and marketing efforts for retailers and consumer goods companies, facilitating operational efficiencies and growth. Founded in 2015, Advantage Smollan Ltd operates as a joint venture created by Advantage Solutions Inc. and Smollan Group, focusing on outsourced sales and marketing services. The firm is headquartered in the UK, with operations extending across various international markets.
Laurence Clube serves as the CEO of the company. Advantage Smollan specializes in providing intelligent commerce solutions designed to enhance sales and marketing efforts for retailers and consumer goods companies. Their core offerings include outsourced sales and marketing services that enable clients to streamline operations and maximize growth potential. By acting at the critical intersection of retailers, brand owners, and shoppers, Advantage Smollan delivers tailored solutions to unique challenges faced by customers.
The company serves a diverse clientele across sectors like grocery, beverages, health and beauty, consumer electronics, and general merchandise, operating in Europe, Asia, and Africa. In 2022, Advantage Smollan reported revenue of USD 368. 63 mn and an EBITDA of USD 20. 61 mn, generated through a structured B2B model involving partnerships with retailers and consumer goods companies.
The company’s relationships with clients are fostered through service agreements, which may include performance-based incentives or fixed contracts, facilitating long-term partnerships. Advantage Smollan is focused on expanding its product offerings and entering new geographic markets. The company plans to develop new services aimed at addressing specific industry needs, with anticipated launches expected within the next few years. The recent joint venture established in June 2015 has positioned the firm to leverage resources and expertise for market expansion.
Funding from this deal will support these initiatives, allowing Advantage Smollan to enhance its service capabilities and explore opportunities in emerging markets.
Current Investors
Advantage Solutions Inc., Smollan Group
Primary Industry
Marketing/Advertising
Sub Industries
Public Relations & Communications, Market Research & Consulting
Website
www.advantagesmollan.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Advantage Smollan Ltd - timeline of key events
Advantage Smollan Ltd - financials
| Fiscal Year Ended | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 26,233,000 | 43,172,000 | 151,284,000 | 204,802,000 | 238,913,000 | 204,658,000 | 253,012,000 | - | - | - |
| % Revenue Growth (YoY) | - | 64.6% | 250.4% | 35.4% | 16.7% | (14.3%) | 23.6% | - | - | - |
| EBITDA (USD) | 2,542,000 | 4,271,000 | 15,761,000 | 19,119,000 | 20,223,000 | 17,343,000 | 22,154,000 | - | - | - |
| Operating Income (USD) | (353,000) | (671,000) | 3,260,000 | 2,913,000 | 3,054,000 | (169,000) | 2,731,000 | - | - | - |
| Operating Margin | (1.3%) | (1.6%) | 2.2% | 1.4% | 1.3% | (0.1%) | 1.1% | - | - | - |
| % EBITDA Margin | 9.7% | 9.9% | 10.4% | 9.3% | 8.5% | 8.5% | 8.8% | - | - | - |
| NET Income (USD) | (820,000) | (1,136,000) | (2,371,000) | 2,776,000 | (750,000) | (1,882,000) | (1,655,000) | - | - | - |
| % Net Margin | (3.1%) | (2.6%) | (1.6%) | 1.4% | (0.3%) | (0.9%) | (0.7%) | - | - | - |
Advantage Smollan Ltd - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Externalia Outsourcing Comercial | - | ||||||||
| Add-on | Completed | Intermarketing Agency Ltd | - | ||||||||
| Add-on | Completed | Advantage Smollan Ltd | - |
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Advantage Smollan Ltd - employee data
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