Acierto.com

Acierto. com is a comprehensive platform specializing in insurance and loan comparisons, empowering users to efficiently evaluate and select financial products tailored to their needs. Founded in 2007 and headquartered in Madrid, Spain, Acierto. com operates as a comparison platform for financial products.

The company has not undergone any notable pivots in its business strategy since inception and has no known subsidiaries. Bruno Cuevas serves as the CEO. Acierto. com operates as a comprehensive insurance and loan comparison platform, primarily focusing on enabling users to evaluate various financial products efficiently.

Its core offerings include comparisons of car, motorcycle, health, life insurance, and a range of financial products such as personal loans, mortgages, and micro-credits. By leveraging user-friendly tools, Acierto. com facilitates the process of obtaining tailored insurance quotes from over 30 major insurers and financial institutions, allowing customers to make informed decisions within a mere three minutes. The service is designed to assist individual consumers looking to save money on insurance premiums or improve their financial terms on loans and mortgages.

Acierto. com serves a diverse customer base across various Spanish-speaking markets, particularly within Spain, catering to consumers seeking better deals on insurance and financial products. Acierto. com generates revenue through a performance-based model that involves partnerships with insurance companies and financial institutions.

In 2023, the company reported a revenue of USD 19. 14 mn, while its EBITDA amounted to USD -9. 30 mn. The platform receives compensation for directing potential clients to its partner companies, resulting in a commission-based income stream from successful policy and loan applications.

Transactions typically occur on a direct-to-consumer basis, where users engage with comparison tools to select and apply for insurance or financial products that best meet their needs. Acierto. com plans to expand its offerings and reach within the financial services sector. While specific details regarding upcoming products are not provided, the company aims to enhance its platform to better serve users.

Future expansion is targeted towards additional Spanish-speaking markets in Europe and Latin America, with plans to enter these regions by 2025. The recent funding round will be utilized to support the development of new features and the marketing efforts needed to penetrate these new markets.